One platform that catches leads, closes deals, runs projects, and keeps clients. Stop juggling disconnected tools. Start running your business.
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Most AV businesses run on five or six disconnected tools. None of them talk to each other. Specifi replaces them all with one platform, one login, one price.
See pricingShow up polished. Get found. Win the pitch before the site walk. A branded site, marketing automation, a CRM that remembers every conversation, and proposals built from your real product catalogue.
From rough-in to sign-off, every phase visible on one board. Assign crews, track hours, coordinate suppliers, and catch drift before it becomes a problem. No more checking three apps to see where a job stands.
Know what every job made before the books close. Invoicing triggered by milestones, accounting that syncs itself, and the number that matters on every dashboard.
Sign-off doesn't end the job. It starts the relationship. A client portal, service history, change orders, and the kind of follow-through that keeps clients calling you first.
Every lead, every client, every conversation, in one place. Automated routing, smart follow-ups, and a pipeline you can actually see at a glance.
Build accurate, margin-aware proposals in minutes. AI-assisted quoting from your real product catalogue with live supplier pricing.
Every phase on one board, from rough-in to sign-off. Work orders, scheduling, time tracking, and supplier coordination in the same view.
Generate invoices from completed milestones. Sync with Xero, QuickBooks, and MYOB. No double-keying. No month-end scramble.
AV-native intelligence wired into every part of your business. Ask Bob the AI where your margin went. You get the answer in seconds.
Give clients a branded portal to approve proposals, track project progress, view service history, and pay invoices online.
Sales, design, install, invoicing. You do it all. Specifi runs it all in one place so nothing falls through the cracks.
See your planSmall team, bigger ambitions. Specifi turns chaos into process so you quote faster, chase less, and look like a firm twice your size.
See your planMultiple crews, multiple sites, real overhead. Specifi gives you crew control, project visibility, and every number in one place.
See your planBob the AI is not a chatbot bolted onto a dashboard. It's AV-native intelligence wired into every part of your business. Proposals, projects, change orders, client health, margins.
Ask which projects are at risk. You get the answer in seconds. Ask which clients are overdue. Bob already knows.
Most AV integrators run on five tools and a Monday morning spreadsheet rebuild. One platform changes the whole picture.
| Disconnected tools | Specifi | |
|---|---|---|
| CRM | One you only half use | Built-in, AV-native |
| Proposals | Doesn't know your products | Built from your real catalogue |
| Projects | Lives in someone's head | Live status, visible to everyone |
| Invoicing | Lags two weeks behind | Triggered by milestones |
| Margins | You find out at close of books | Real-time, every job |
| Support | A ticket. Maybe a reply tomorrow | Bob the AI answers in seconds |
| Glue | Spreadsheets | Bob the AI |
Every plan includes the full platform. One price. Every feature. No per-user surcharges, no integration fees, no surprises at renewal. Pick the tier that matches your team size. Prices shown in GBP.
Everything to launch and run your AV business.
Built for growing crews juggling several jobs at once.
Built for multi-crew firms running ten or more jobs at a time.
One price. Every feature. No per-user surcharges, no integration fees.
Every lead, every call, every follow-up in one thread.
Your always-on AV expert. Answers, drafts, reminders.
Branded proposals from first idea to signed off in minutes.
Scheduled crews, clear scopes, sign-off on site.
Dealer networks and pricing, always up to date.
Gmail and Outlook threads tied to the job, not the inbox.
Two-way sync. No duplicate entry, no month-end scramble.
Track labour per job. See where the hours actually go.
Clients see progress, sign docs, pay online.
The full platform in your pocket, rough-in to sign-off.
Raise, track, and receive POs without leaving the job.
A site that ranks, edits in minutes, and converts.
Local SEO, reviews, and lead capture on autopilot.
Warehouse, truck, site. Know where every part is.
The short version of what Specifi is, who it is for, and how to try it. Each question below has a longer answer on the dedicated page (Pricing, Platform, Integrations, About) if you want to go deeper.
Contact usSpecifi is an all-in-one business operating platform for AV integrators. One subscription covers the proposal and quoting engine, the CRM, project management, work orders, the mobile field app, the customer portal, website builder, marketing tools, and two-way accounting integration. It replaces the stack of three to five separate tools most integrators run today.
Specifi is built by a team with ten years of AV-trade experience before the software was written, and it is used by hundreds of integrators across the UK, US, Ireland, Canada, Australia, and New Zealand.
Residential and commercial AV integrators from one-person shops running their first ten projects a year up to mid-size companies with seven or more office users and ten or more field users. The Individual tier is sized for a solo integrator with a tech, Team is the common choice for a three to five person team, and Enterprise is for businesses with established install and service operations.
Specifi is not a product for pure design consultancies, pure AV distributors, or mass-market home improvement contractors; the workflow assumes you quote, install, and service AV systems.
Three plans, all monthly, all with everything included. Individual is $149 for a solo office user and two field users. Team is $349 for three office users and five field users. Enterprise is $699 for seven office users and ten field users. Annual billing takes 10% off each tier. Onboarding is a one-time fee equal to two months of your subscription. See the pricing page for the full breakdown, including what is included at each tier and what is still in beta.
Yes. Every plan starts with a fourteen-day free trial, no credit card required. Sign up, import a few sample contacts or products, and build a test proposal to see how the workflow feels. If a guided tour suits you better, our team will walk you through the platform on a 20-minute demo.
Yes. Specifi is multi-currency (GBP, USD, EUR, AUD, NZD, CAD), handles region-specific tax formats, and integrates with region-appropriate accounting tools (QuickBooks Online, Xero). Our support team covers UK, US, Ireland, Canada, Australia, and New Zealand time zones.
Onboarding usually runs two to four weeks depending on how much existing data you are migrating. We move contacts, projects, price lists, and supplier catalogs. Proposal templates and workflow configuration are built in the first week. Most teams are running live on Specifi within a month of signing the agreement, while running their existing tool in parallel for the first few weeks.
One subscription instead of a modular bill. Everything in the platform is included at every tier; there are no add-on modules to buy or activate. A second difference is that Specifi was built by integrators, which shows in the workflow assumptions (cable schedules, Rako programming, rack elevations, and supplier-specific ordering are all first-class parts of the product, not afterthoughts).
A third is the customer portal, which is bundled free and gives your clients visibility into their project, change-order approvals, and invoice payments. Most platforms in this space either do not offer a portal or charge for it separately.
Two-way QuickBooks Online and Xero integration is included at every plan, not a paid add-on. Stripe is included for card payments. Gmail, Outlook, HubSpot, and Salesforce are also included. Sage integration is on the public roadmap.
Either. The website builder is included for integrators who want a branded marketing site that feeds lead forms directly into the CRM. If you already have a website you are happy with, you can keep it and just use the CRM, marketing, and client-facing pieces of Specifi separately.
The two common paths are a fourteen-day free trial (no credit card) or a 20-minute demo with our team to walk through the platform on your workflow. Most people do both: the demo to see how the platform maps to their business, the trial to kick the tyres before paying.
See the platform built for AV integrators. 20 minutes. No fluff. No slides.
