Specifi has significantly improved the efficiency of our day-to-day business operations. The software is incredibly easy to use and has helped us create an organised and streamlined setup. Highly recommend.
Meet Bob.The AI that knows AV.
Bob is not a chatbot bolted onto a dashboard. It's AV-native intelligence wired into every part of your business. Proposals, projects, change orders, supplier pricing, client health.
Every daily task, in one chat window.
Bob handles the operational grind so you can stay on the tools. Scheduling, reminders, follow-ups, status.
Draft, send, or schedule emails tied to real CRM records. Bob writes in your tone of voice, references actual project details, and links every thread back to the right client.
Calendar & bookings
Book site visits, reschedule appointments, check availability, find your next free slot. Bob syncs with your calendar so nothing gets double-booked.
Work orders
Create work orders, check today's schedule, move jobs through stages. Ask Bob what's happening on site today and get a straight answer.
Tasks
Create tasks on customers, projects, work orders, or opportunities. Mark them complete. Ask Bob what's outstanding and you'll get it back in seconds.
CRM, pipeline, invoicing, all through Bob.
Ask Bob where your business stands and get a straight answer pulled from live data.
CRM & contacts
Search customers and leads, pull up full contact details, create new records. Bob deduplicates automatically, so you never get double entries.
Pipeline & opportunities
Ask Bob where your pipeline stands. Bob breaks it down by stage, shows totals, and flags anything that's gone cold.
Invoicing
Create draft or approved invoices with line items. Pull up overdue invoices. Send payment reminders. Bob knows who owes you money and how long it's been.
Purchase orders
Raise POs directly from chat. Bob pulls supplier details and product info from your inventory so you're not retyping anything.
Projects
Search projects, get task and work order summaries, create new projects for existing customers. Project status without opening a single dashboard.
Inventory
Check stock levels, see what needs reordering, drill into product details. Bob knows what's in the warehouse and what's running low.
Marketing without the marketing agency.
Bob writes in your voice, references your real installs, and structures documents the way your team already does.
Social media
Generate social media posts in your brand voice. Bob writes copy for installs you've completed, products you carry, and promotions you're running, without sounding like a robot.
Scope of works
Draft detailed scope of works documents from project briefs. Bob structures them properly, includes the right technical detail, and matches your writing style.
Bolted on vsbuilt in.
Every other AI tool in this industry is something you have to context-switch into. Bob is already inside your Specifi, with live data, tone of voice, and the ability to act.
- Copy data out, paste it into ChatGPT, copy the answer back
- No access to your CRM, invoices, or project data
- Generic tone of voice
- Can't take action (create records, send emails, raise POs)
- Separate subscription, separate login
- Already inside your platform with access to live data
- Reads your CRM, invoices, projects, calendar, inventory
- Learns your tone of voice from your existing communications
- Takes action: creates invoices, sends emails, books appointments
- Included on every Specifi plan. No extra cost.
Plain English in.Actions out.
- 01
Start a conversation
Open Bob from anywhere in Specifi. Ask a question, give an instruction, or say what you need. Plain English, no commands.
- 02
Bob pulls from your data
Bob searches your CRM, invoices, projects, calendar, work orders, and inventory to find the answer or take action. Everything is live.
- 03
Review and go
Bob shows you every action and every draft. Approve it, edit it, or ask Bob to try again. You're always in control.
Bob in action.
- 60%
- of support questions answered by Bob, without a human
- 3 min
- average time to generate a proposal with Bob
- 12%
- average profitability improvement in the first 90 days
They switched. Theyhaven't looked back.
See where Bob plugsinto the platform.
Commonquestions
What Bob can and can't do, how approvals work, and what happens when Bob gets something wrong.
Is Bob included in my plan or is it extra?
Bob is included on every Specifi plan. Individual, Team, and Enterprise all get the same AI capabilities at no additional cost.
Can Bob access all of my data?
Bob can access your CRM, projects, invoices, calendar, work orders, POs, inventory, and email integrations. Bob only sees data within your Specifi account.
Will Bob send emails or create invoices without my approval?
Bob drafts emails and creates records, but actions that affect clients (sending emails, issuing invoices, payment reminders) require your approval before they go out. You're always in control.
How does the tone of voice feature work?
Bob learns your communication style from your existing emails and content within Specifi. Over time, the drafts match your natural writing style. Nothing to configure manually.
Can I use Bob on mobile?
Yes. Bob is available on desktop and through the Specifi mobile app.
What if Bob gets something wrong?
Bob shows the working and flags when something's uncertain. You see every draft, every record, every action before anything goes out. Edit it, approve it, or ask Bob to try again. Nothing is sent or created without your review.
See what Bob finds.
Book a demo and let Bob analyse your business. 20 minutes. Real data. Real answers.